Partnerships in action.
RECENT PROJECTS :
Postcards-r-us®
During a major e-commerce replatform initiative, ACX Group partnered directly with company leadership to help preserve UX quality, strengthen brand consistency, and improve customer journeys across the new platform.
We conducted a comprehensive UX audit spanning navigation, taxonomy, shopping flows, account management, search, and transactional communications — delivering recommendations, mockups, and scalable design frameworks to guide implementation.
Embedded within the agile development process, we collaborated closely with stakeholders and the third-party technology provider to support a successful launch of Postcardsrus.com and create a stronger foundation for future growth.
Contributions
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Led UX audit and customer journey analysis
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Improved browsing, shopping, and account workflows
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Developed reusable interaction and merchandising frameworks
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Refined messaging across product pages, checkout, and service emails
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Supported agile sprint planning and implementation reviews
Impact
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Helped ensure a successful website replatform launch
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Improved usability and customer journey consistency
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Strengthened brand messaging across digital touchpoints
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Created scalable UX systems to support ongoing growth
RECENT PROJECTS :
RECENT PROJECTS :
Singleton Foundation for Financial Literacy & Entrepreneurship
The Foundation partnered with ACX Group to help evolve its successful financial wellness platform, Groove, into a mobile-first experience designed for younger audiences.
Working alongside product leadership and a third-party technology partner, we conducted a comprehensive UX audit and developed mobile engagement strategies focused on onboarding, personalization, navigation, and push notifications.
Embedded within the agile development process, we provided recommendations, mockups, and scalable UX frameworks that supported the successful launch of the Groove mobile app.
Contributions
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Conducted UX audit of existing web platform
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Designed mobile-first onboarding and engagement strategies
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Developed scalable push notification taxonomy and prioritization framework
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Created UX recommendations, mockups, and style guides
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Collaborated through agile reviews, testing, and launch activities
Impact
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Supported successful launch of the Groove mobile app
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Improved onboarding and customer engagement
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Established scalable communication frameworks for long-term growth
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Enhanced personalization and mobile usability for younger audiences
RECENT PROJECTS :
Virginia Museum of Fine Arts
The Council of Virginia Museum of Fine Arts — the museum’s oldest and largest volunteer organization — needed to modernize its outreach and attract younger members to ensure long-term sustainability.
ACX Group partnered with Council leadership to refresh communications, develop targeted digital campaigns, and modernize member-facing materials while preserving the organization’s heritage and mission.
Working closely with stakeholders and embedding directly within the organization, we created scalable email and print systems that improved consistency, usability, and engagement.
Contributions
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Designed branded email campaign system
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Created flexible brochure templates for non-designers Modernized communications and visual presentation
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Supported member engagement and recruitment efforts
Impact
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Increased membership by approximately 20%
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Improved communication consistency and brand perception
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Established scalable systems for long-term internal use
