About Adam Cricchio
Founder & Principal, ACX GROUP

 

Adam Cricchio is an experience design leader with over two decades of shaping how people interact with some of the world’s most recognized brands. Prior to founding ACX GROUP, Adam was an executive design leader at Capital One and Weight Watchers leading enterprise-wide initiatives. Adam also served as a senior creative director at the global agencies WPP and Omnicom – working closely with other Fortune 500 companies, driving customer engagement and business growth through intuitive, human-centered solutions.

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Valuable experience

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With deep expertise spanning UX design, product marketing, mobile and app design, and brand strategy, Adam launched ACX GROUP to help businesses create more cohesive, compelling customer experiences across all touchpoints. His experience across industries—including financial services, healthcare, and other highly regulated sectors—enables him to navigate complex organizational environments with ease, aligning design with compliance, business strategy, and user needs.

 

Approach

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Adam partners with companies of all sizes, assembling custom teams when needed from a trusted network of senior designers, researchers, and strategists. Whether launching a new product or rethinking an existing experience, ACX GROUP brings clarity, focus, and measurable results.